The Burning of the Amazon Forest

Dear Friends and Supporters,

I have been watching the images of fires burning in the Amazon with horror. Not only are trees that are hundreds of years old burning, and the animals that live in them, but the forest homes of the Indigenous people are burning, too.

Losing parts of the Amazon rainforest affects the whole planet. The Amazon rainforest is one of the most unique, bio-diverse ecosystems on the planet, and it absorbs large amounts of carbon dioxide from the atmosphere, something that helps reduce climate change. So, when we lose parts of the forest we lose something that helps sustain our planet. The fires burning in the Amazon are not due to climate change.

The fires are being started by people who want to clear the forest so they can grow soy and raise cattle. And these people are emboldened by the President of Brazil, who wants the forest to be cleared to increase economic activity. He said he wants to weaken the rights of Indigenous people who live in the forest and he wants to reduce the amount of their land.

The choices we make can make a difference. It’s not enough to be outraged at the loss of the forest and the cruelty to the Indigenous people. But reducing the amount of beef that we consume we will reduce the incentive to burn forest land. And, it turns out, reducing our consumption of beef will also dramatically help reduce carbon dioxide emissions, which will make a huge impact on climate change.

By making smart decisions and changing our lifestyles we will be able to look our kids in the eyes and say that we are doing everything we can to help pass on a healthy planet. And we will be supporting Indigenous people who are asking for our help. I am compelled to walk upon this Earth more gently and I hope you will join me, too.

Jean-Michel Cousteau, President, Ocean Futures Society

“If We Don’t Protect Nature We Can’t Protect Ourselves” –Harrison Ford

We are facing an emergency resulting from our toxic economic and political system. The way we relate to each other and to nature is destroying Earth’s capacity to sustain life.

Unending economic growth and profits drawn from a planet with limited resources is causing gross inequality, poverty, mass misery, and species extinction.

We are sold an illusion that consumption will bring purpose and happiness into our lives, yet this systemic consumption is threatening our very existence. It is based on unjust and unethical land use and ownership, unsustainable and increasing amounts of debt and enslavement of individuals.

Power and money is concentrated in the hands of the few, while the masses struggle to simply survive. It is causing climate breakdown and biodiversity collapse.

As Greta Thunberg has been saying since the ‘Declaration of Rebellion’ last October 31:

‘We can no longer save the world by playing by the rules. Because the rules have to be changed.
Everything needs to change. And it has to start today.”

So, everyone out there, it is now time for civil disobedience. It is time to rebel.

Edited by Lindford Lowe

Time to Step Up: Commit to 1.5°C


The scale of the climate crisis is more visible than ever. Not only has it been clearly articulated by the world’s leading climate scientists, communities around the world are suffering more frequent, extreme and widespread storms, heat waves and wildfires.

But it’s not enough.

We need to progress faster towards the ultimate goal of net-zero CO2 emissions if we are to prevent the very worst impacts of climate change.

This is the moment for us all to push for greater progress. All businesses – especially those that to date have been silent on the threat of climate change – need to step-up their ambition and actions to tackle climate change.

We’re calling on all companies that haven’t yet done so to commit to set an ambitious science-based emission reduction target that’s aligned with what science says is necessary to limit global warming to 1.5°C. Signal your commitment to setting your company target by signing this pledge: https://www.unglobalcompact.org/docs/…

We Mean Business is a coalition of organizations working with thousands of the world’s most influential businesses and investors. These businesses recognize that the transition to a low carbon economy is the only way to secure sustainable economic growth and prosperity for all. To accelerate this transition, we have formed a common platform to amplify the business voice, catalyze bold climate action by all, and promote smart policy frameworks.