This is how Japanese youth view climate change today

Photo by Satoshi Hirayama

By Naoko Kutty, World Economic Forum

  • Pressure to act on the climate crisis is building among Japanese youth.

  • They are beginning to exert influence domestically and at international forums like COP27.

  • Japan’s younger generation must be fully integrated into climate policy-making decisions.

  • Read the blog in Japanese here.

As the world becomes increasingly aware of climate change, there is growing interest in sustainability, especially among the younger generation who will live to face the challenges in the next part of the 21st century. A survey of 6,800 consumers aged 15-69 in Japan about attitudes toward sustainability found that many consumers of all generations are open to paying a premium for sustainable products. What is noteworthy, however, is the flexibility on price. Generation Z have the highest tolerance for paying more, with 20% that would consider paying double – which is 2.5 to 10 times more than other generations.

Japanese about attitudes paying a premium for sustainable products.

Japanese youth mobilizing

Youth activism to demand more concrete action on climate change from the government and business is also gaining momentum. Youth Climate Conference Japan, which provides a forum for young people to talk about the climate crisis, has exchanged views with the government, major political parties, Japan Business Foundation, and has made the voices of young people visible in the form of policy proposals such as the regulation of plastic packaging and compulsory emissions labelling on food by 2025. The fact that the new generation will be the most affected by climate change, yet policy decision-makers are much older, creates a huge gap in society’s ability to address the crisis, according to one of the steering members of Youth Climate Conference Japan.

In addition, Global Climate Action, in which young people from around the world appealed for stronger measures against global warming, was organized around Japan to coincide with the UN General Assembly in September, with about 400 young people participating in demonstrations in the streets. At this protest, the first youth climate one in three years due to the spread of COVID-19, young people expressed their urgent desire to address the climate crisis, saying: “It is now or never to stop climate change” and “We can reshape our future.” One university student who is part of the Fridays For Future‘s movement in Japan, which was inspired to take action by Greta Thunberg’s school strike in Sweden, said she hopes the Japanese government will take more concrete action against its stance of maintaining coal-fired power production.

Next-generation leaders at COP27

With young people around the world speaking out against climate change more than ever before, global youth are taking a seat at COP27 in Egypt for the first time ever. Designed to amplify children and youth voices within global climate policy-making, the COP27 Children and Youth Pavilion in Egypt is positioned front and centre in the Blue Zone and is entirely led by young people.

Japanese high school and university students also participated in COP27. Suzuka Nakamura and Daiki Yamamoto, who have also been involved in Fridays For Future, are making a film at the conference, saying: “We now want to not only appeal, but also listen to people from various standpoints and send out messages.” The two students, who have continued to raise their voices on the streets and in the National Diet, admit that: “We feel weighed down by the fact that we were expected to play a role in solving climate change simply because we are young.” Their new project, entitled record 1.5, is a documentary that will chronicle the voices and actions of young people, environmental activists and local people from around the world gathering at COP27. Through these recordings, they hope to share the sense of urgency that those affected by climate change victims have for creating a foundation for dialogue toward essential solutions.

Involving children and youth in decision-making

As our planet faces a critical situation due to climate change, the world needs to take seriously the fact that young people are speaking out and taking action to challenge adults’ response to climate change.

Japan is on the path to carbon neutrality, with an interim goal of reducing greenhouse gas emissions by 46% compared to 2013 levels by 2030. According to the Ministry of the Environment and the Ministry of Economy, Trade and Industry, 797 local governments and more than 200 companies have declared their commitment to net zero emissions by 2050, and the public and private sectors are working together to achieve this goal. As the voices of children and youth are incorporated into these efforts, change will accelerate. Given that young people are powerful agents of change, it is hoped that a system will soon be in place to enable their participation in all decision-making processes related to climate change.

What is wishcycling? Two waste experts explain

Photo by Sigmund on Unsplash
Photo by Sigmund on Unsplash

By Jessica Heiges and Kate O’Neill, The Conversation (CC BY-NC-ND 4.0).

Wishcycling is putting something in the recycling bin and hoping it will be recycled, even if there is little evidence to confirm this assumption.

Hope is central to wishcycling. People may not be sure the system works, but they choose to believe that if they recycle an object, it will become a new product rather than being buried in a landfill, burned or dumped.

The U.S. recycling industry was launched in the 1970s in response to public concern over litter and waste. The growth of recycling and collection programs changed consumers’ view of waste: It didn’t seem entirely bad if it could lead to the creation of new products via recycling.

Pro-recycling messaging from governments, corporations and environmentalists promoted and reinforced recycling behavior. This was especially true for plastics that had resin identification codes inside a triangle of “chasing arrows,” indicating that the item was recyclable – even though that was usually far from the truth. In fact, only resins #1 (polyethylene terephthalate, or PET) and #2 (high-density polyethylene, or HDPE) are relatively easy to recycle and have viable markets. The others are hard to recycle, so some jurisdictions don’t even collect them.

The SPI resin identification coding system is a set of symbols placed on plastics to identify the polymer type. Bonus Unicode & Green Dot Symbol. SourceL Open Clipart Library.
The SPI resin identification coding system is a set of symbols placed on plastics to identify the polymer type. Bonus Unicode & Green Dot Symbol. Source: Open Clipart Library.

Wishcycling entered public consciousness in 2018 when China launched Operation National Sword, a sweeping set of restrictions on imports of most waste materials from abroad. Over the preceding 20 years, China had purchased millions of tons of scrap metal, paper and plastic from wealthy nations for recycling, giving those countries an easy and cheap option for managing waste materials.

The China scrap restrictions created enormous waste backups in the U.S., where governments had under-invested in recycling systems. Consumers saw that recycling was not as reliable or environmentally friendly as previously believed.

An unlikely coalition of actors in the recycling sector coined the term “wishcycling” in an effort to educate the public about effective recycling. As they emphasize, wishcycling can be harmful.

Contaminating the waste stream with material that is not actually recyclable makes the sorting process more costly because it requires extra labor. Wishcycling also damages sorting systems and equipment and depresses an already fragile trading market.

Huge waste management companies and small cities and towns have launched educational campaigns on this issue. Their mantra is “When in doubt, throw it out.” In other words, only place material that truly can be recycled in your bin. This message is hard for many environmentalists to hear, but it cuts costs for recyclers and local governments.

When in doubt, throw it out.

We also believe it’s important to understand that the global waste crisis wasn’t created by consumers who failed to wash mayonnaise jars or separate out plastic bags. The biggest drivers are global. They include capitalistic reliance on consumption, strong international waste trade incentives, a lack of standardized recycling policies and the devaluation of used resources. To make further progress, governments and businesses will have to think more about designing products with disposal and reuse in mindreducing consumption of single-use products and making massive investments in recycling infrastructure.

The Conversation

What is pay-as-you-throw? A waste expert explains

By Lily Baum Pollans, The Conversation (CC BY-NC-ND 4.0).

Pay-as-you-throw is a policy that charges people for the amount of trash they toss out. It’s also sometimes called variable-rate pricing or pay-as-you-waste.

Many cities and towns around the world, including over 7,000 in the U.S., have pay-as-you-throw waste policies. Examples include Seattle, Berkeley, Austin and Portland, Maine.

Large cities often require residents to purchase special trash bags or stickers so that they pay separately for every bag of trash. Or people may have to sign up for a certain level of waste collection service, which limits how much garbage they can set out on the curb.

A pay-as-you-throw trash bag for the city of Waterville, Maine. Local grocery and convenience stores sell the bags in two sizes: large (30 gallons, $2.60 per bag) and small (15 gallons, $1.63 per bag). All trash put out for collection must be in the purple bags. City of Waterville
A pay-as-you-throw trash bag for the city of Waterville, Maine. Local grocery and convenience stores sell the bags in two sizes: large (30 gallons, $2.60 per bag) and small (15 gallons, $1.63 per bag). All trash put out for collection must be in the purple bags. City of Waterville

Pay-as-you-throw is one of local governments’ most effective tools for reducing waste, controlling waste disposal costs and giving residents an incentive to participate in recycling and composting programs. Once households begin paying directly for waste services, they tend to rapidly reduce how much they throw away. In Massachusetts, for example, towns with pay-as-you-throw systems generated an average of 1,239 pounds of trash per household in 2020, compared with 1,756 pounds per household in towns that didn’t use this approach – a 30% reduction.

Such a shift can mean that people recycle and compost more, so the total volume of the waste stream remains relatively stable. But over time, pay-as-you-throw communities tend to see a decline in the total amount discarded, including recycling and compost.

This strategy can be controversial at the start. Even though everyone already pays for trash collection and disposal, either through their rent or local property taxes, pay-as-you-throw can feel like a new tax when it is broken out and charged separately. People also worry about pay-as-you-throw programs encouraging illegal dumping, although this hasn’t been observed in practice.

A more serious concern is that pay-as-you-throw programs, if not managed thoughtfully, can be costly for low-income households. To prevent this, many communities offer discounts or free bags for elderly and low-income residents, and most keep their recycling rates lower than trash rates. This approach usually keeps costs affordable.

More than 60% of US household waste is burned or buried in landfills. Municipal solid waste, measured in millions of tons. Chart: The Conversation, CC BY-ND Source: EPA

Solid waste management has a big impact on the environment. Landfills and incinerators generate greenhouse gases and toxic pollutants. So does transporting heavy waste materials from urban centers to distant disposal sites.

Recycling is a better option for some materials, but many items that go into collection bins are never actually recycled. Research shows that by spurring shifts in consumption, local pay-as-you-throw programs improve waste management by encouraging everyone to generate less trash in the first place.