After Superstorm Sandy ripped through Staten Island five years ago, killing 24 people, some residents sold their land to developers, and a few others, like Joe Herrnkind and his neighbors, sold their land to the New York State Governor’s office so it could be returned to nature.
The climate challenge is, at its core, an energy challenge. Fossil fuels are the lifeblood of the modern world, and virtually everything we do, make, buy, drive, wear, and consume is touched by or dependent on the infrastructure use to harvest, distribute and burn coal, natural gas, or oil. Creating a new infrastructure to undergird the 21st century and beyond is a gargantuan undertaking, the scale of which is easy to underestimate.
Anthony Leiserowitz, Director of the Yale Program on Climate Change Communication, explains the findings from recent global warming surveys of the American public and how to effectively communicate sustainability achievements and policy positions into brand strategy and messaging.
